Save (a lot of) water.
That's what she said.
It’s application takes about the same time and effort as the dry shampoos, but it actually makes my hair feel (not just look) clean, doesn’t dry it out and leaves body at the roots.
I love to get a good sweat going first thing in the morning but 25 minutes to wash and dry my hair was killing my morning routine…SWAIR saved the day!
For my curly hair, I loved using it when I had a blow out and it helped prolong my straight hair with my daily exercise... usually I have to decide between straight hair and workouts.